Introducing WellPulse: Production Management Built for Independent Operators

For the past three years, we've been building custom software for independent oil & gas operators in the Permian Basin. The same problems kept coming up:

• Greasebook and similar tools are too basic
• Enterprise platforms cost $50K-$500K+ annually (too expensive)
• Excel spreadsheets don't scale
• Nobody offers map-based well management
• Multi-tenant SaaS means your data lives with everyone else's

So we built something different: WellPulse.

The Market Gap: Too Big for Basic, Too Small for Enterprise

The Problem with Existing Options

Basic Tools (Greasebook, etc.):

• Good for <50 wells
• Limited features
• No customization
• Basic reporting
• Mobile-first but desktop experience lacking

Enterprise Platforms (Enverus, P2 BOLO, Quorum):

• Built for 500+ well operations
• $50K-$500K+ annual cost
• Complex implementation (6-12 months)
• Requires dedicated IT staff
• Overkill features you'll never use

Custom Development:

• Perfect fit for your needs
• $80K-$200K+ initial investment
• 4-6 month build time
• You own everything
• But expensive and time-consuming

The Gap: If you operate 20-500 wells, nothing fits perfectly. Too big for basic tools, too small (or budget-conscious) for enterprise platforms.

Who WellPulse Is Built For

Sweet Spot: 20-500 Well Operations

You might be:

• Growing beyond Greasebook
• Can't justify $100K+ enterprise software
• Want modern, map-based interface
• Need ESG compliance tracking
• Have unique workflows (oil & gas + water management)
• Want predictive analytics capabilities
• Prefer to own your data separately

Decision Makers:

• Operations managers tired of spreadsheets
• Owners wanting better visibility
• Production accountants drowning in manual reporting
• Anyone who's said "I wish software did _____"

WellPulse Solution: Map-Based Production Management

Core Philosophy

Three Principles:

1. Operators Think Spatially

   • "My wells in the north section"
   • "The field by Highway 176"
   • List-based interfaces fight this natural thinking

2. Your Data, Your Database

   • Not multi-tenant (no shared database)
   • Your instance, isolated from others
   • On-premise or cloud—your choice
   • You own the data completely

3. Standard + Custom

   • 80% standard features work out of box
   • 20% customized to your workflows
   • Not one-size-fits-all
   • Not full custom (faster, less expensive)

Key Features

1. Map-Based Well Management

What It Is: Interactive map showing all your wells, color-coded by status, production, or any metric you choose.

Why It Matters:

• Visualize field performance at a glance
• Identify underperforming areas spatially
• Plan field tours efficiently
• Understand well interference
• Pattern recognition impossible in lists

Features:

• Heat maps (production, water cut, gas-oil ratio)
• Custom layers (by field, operator, completion type)
• Filter by any attribute
• Draw areas on map for reporting
• Integration with Google Maps for navigation

Competitors Don't Have This: No other production management tool focuses on map-based visualization. They're all list-based.

2. Production Management

Daily Production Entry:

• Mobile app for pumpers (30-second entry)
• Offline mode (syncs when back in service)
• Photo documentation
• GPS verification
• Voice notes for issues

Production Analytics:

• Daily, monthly, cumulative views
• Well-level and field-level aggregation
• Decline curve analysis (automated)
• Peer well comparison
• Production vs. forecast tracking

Reporting:

• RRC Form PR (pre-filled, ready to review)
• Custom reports by field, well, date range
• Export to Excel or PDF
• Email scheduled reports

3. ESG & Emissions Tracking

What's Included:

• Methane emissions calculations
• Flaring tracking and reporting
• Water production and disposal
• Spill incident logging
• Safety metrics (TRIR, LTIR)

Compliance Reports:

• RRC quarterly flaring reports
• EPA greenhouse gas reporting (if applicable)
• TCEQ air quality compliance
• Custom ESG dashboards for investors

Why It Matters: ESG is no longer optional. Banks, investors, and buyers want data. WellPulse tracks it automatically.

4. Equipment & Maintenance Tracking

Equipment Database:

• All equipment (pumps, compressors, tanks, etc.)
• Specs, location, history
• QR code tagging
• Maintenance schedules
• Cost tracking (per hour, per barrel)

Maintenance Management:

• Preventive maintenance scheduling
• Work order tracking
• Failure tracking and analysis
• Vendor management
• Parts inventory (optional)

Predictive Maintenance (Advanced Feature):

• ML models predict failures 2-4 weeks early
• Based on production patterns, run time, past failures
• Requires 6-12 months historical data

5. Field Operations

Pumper Workflow:

• Daily routes (map-based)
• Well checklist completion
• Equipment readings
• Issue reporting with photos
• Time tracking

Dispatch & Scheduling:

• Assign work to field staff
• Track completion status
• Emergency dispatch
• Vendor coordination

6. Financial Integration

Well Economics:

• Revenue by well (production × price)
• Operating costs by well
• Netback calculation
• Profitability ranking

Accounting Integration:

• Export to QuickBooks
• Expense categorization
• Vendor bill tracking
• Revenue distribution

7. Analytics & Reporting

Dashboards:

• Executive (high-level KPIs)
• Operations (daily production)
• Field (pumper performance)
• Financial (well economics)
• ESG (compliance status)

Reports:

• 20+ standard reports
• Custom report builder
• Scheduled delivery via email
• Export to Excel, PDF

Alerts:

• Production exceptions
• Equipment down
• Maintenance due
• Compliance deadlines

Unique Differentiators

1. Separate Database Per Client

Most SaaS = Multi-tenant (everyone's data in one database).

WellPulse = Single-tenant (your own database instance).

Why It Matters:

• Better security (isolated)
• Better performance (dedicated resources)
• Custom schema possible
• On-premise deployment option
• Complete data ownership

2. On-Premise or Cloud Deployment

Cloud (Typical):

• We host on Azure
• You access via web/mobile
• $X/well/month pricing

On-Premise (Optional):

• Install on your servers
• You control everything
• One-time license + annual support
• For operators requiring full control

3. Map-First Interface

Every other tool: List-based, map is afterthought.

WellPulse: Map is primary interface, lists are secondary.

Why: Operators think spatially. Software should match.

4. Predictive Maintenance Built-In

Not an add-on, not a separate product. Core feature.

How:

• Collects production and equipment data
• ML models analyze patterns
• Predicts failures 2-4 weeks early
• $5K-10K savings per avoided failure

5. Configurable + Custom

Start with standard platform, add custom features as needed.

Examples:

• Custom workflow for water management
• Integration with your specific SCADA system
• Custom calculations for your economics model
• White-label for companies wanting to resell

Pricing: Affordable for Independent Operators

Standard Pricing

Base Platform:

• $10/well/month (20-well minimum)
• Includes: Production management, ESG tracking, equipment tracking, mobile apps, standard reports

Example:

• 50 wells × $10 = $500/month = $6K/year
• 100 wells × $10 = $1,000/month = $12K/year
• 200 wells × $10 = $2,000/month = $24K/year

Setup Fee:

• $5,000-$15,000 one-time
• Includes: Data migration, training, configuration
• Depends on complexity

Advanced Features (Add-Ons):

• Predictive maintenance: +$5/well/month
• Advanced analytics: +$3/well/month
• SCADA integration: +$2K-5K one-time + $500/month
• Accounting integration: +$1K-3K one-time

Custom Development:

• Quoted per project
• Typical: $10K-$50K for custom features
• You still own the base platform

Comparison to Alternatives

Greasebook:

• $15-25/well/month
• Basic features only
• Multi-tenant
• No ESG, no predictive analytics
• Good for <50 wells

WellPulse:

• $10/well/month base
• Comprehensive features
• Single-tenant
• ESG + predictive maintenance
• Good for 20-500 wells

Enterprise (P2 BOLO, Enverus):

• $100K-$500K/year
• All features (many you won't use)
• Enterprise support
• Long implementation
• Good for 500+ wells

Beta Program: Special Pricing for First Clients

Why Beta?

WellPulse is production-ready, but we want feedback from first users to refine features and prioritize roadmap.

Beta Benefits

For First 3-5 Operators:

1. 50% Discount Year 1

   • $5/well/month instead of $10
   • 50 wells = $250/month vs. $500
   • Locked in for 12 months

2. Free Setup ($5K-$15K value)

   • Data migration
   • Configuration
   • Training

3. Priority Feature Requests

   • Your needs drive roadmap
   • Custom features built first
   • Input on UI/UX design

4. Direct Access to Founders

   • Slack channel with our team
   • Monthly check-in calls
   • Immediate support response

5. Lifetime Preferred Pricing

   • Always 20% below standard pricing
   • Locked in forever
   • As we raise prices, you don't pay more

What We Ask:

• Honest feedback (good and bad)
• Monthly call to discuss what's working/not working
• Testimonial/case study (after 6 months if happy)
• Reference for future prospects (if satisfied)

Beta Timeline

May 2025: Accepting beta applications June 2025: Onboard first 2 beta clients July-August 2025: Onboard remaining beta clients (up to 5 total) September 2025: Beta program closes October 2025: General availability launch

How to Apply

Beta Application Process:

1. Schedule Call

   • 30-minute discovery
   • Discuss your needs
   • See if WellPulse is good fit

2. Submit Application

   • Company info
   • Well count and locations
   • Current systems and pain points
   • What you're looking for

3. Selection

   • We evaluate fit
   • Prioritize operators who:
     • Are in our target range (20-200 wells for beta)
     • Have clear pain points WellPulse solves
     • Are committed to providing feedback
     • Represent different use cases

4. Onboarding

   • 4-6 weeks to deploy
   • Data migration
   • Training
   • Go live

Apply for Beta Program →

Technology Stack: Built to Scale

Frontend:

• React (web dashboards)
• React Native (mobile apps)
• Google Maps API (mapping)

Backend:

• .NET Core (APIs)
• Azure SQL Database (per client)
• Azure Functions (automation)

Cloud Platform:

• Microsoft Azure (industry standard for O&G)
• SOC 2 compliant
• 99.9% uptime SLA

Integrations:

• SCADA (custom per client)
• Accounting (QuickBooks, others)
• GIS (ESRI, others)
• APIs for extensibility

Security:

• Encryption at rest and in transit
• Role-based access control
• Audit logging
• Regular security testing
• HTTPS only

Roadmap: What's Coming

Q2 2025 (Beta):

• Core production management
• Map-based interface
• Mobile apps
• Basic ESG tracking
• Standard reports

Q3 2025 (Post-Beta):

• Predictive maintenance (ML models)
• Advanced analytics
• Water management module
• Enhanced ESG reporting

Q4 2025:

• Land management integration
• Reserves tracking
• Advanced financial analytics
• API platform for third-party integrations

2026:

• AI-powered production optimization
• Automated decline curve analysis
• Peer benchmarking
• Mobile offline mode improvements

Your Input Shapes Roadmap: Beta participants help us prioritize features.

Frequently Asked Questions

Q: What makes WellPulse different from Greasebook? A: More features (ESG, equipment, predictive analytics), map-based interface, separate database (not multi-tenant), built for larger operations (20-500 wells vs. 5-50).

Q: What makes WellPulse different from enterprise platforms? A: 90% less expensive, faster deployment, designed for independent operators, no overkill features, better value for 20-500 well range.

Q: Can I try before buying? A: Beta program is essentially a trial (50% off, free setup). After beta, we'll offer 30-day free trials.

Q: What if I need custom features? A: We build custom features. Quote depends on complexity. Typical: $10K-$50K. You still benefit from platform updates.

Q: What if I grow beyond 500 wells? A: WellPulse scales to 1,000+ wells. Pricing becomes more favorable at scale. We've designed for growth.

Q: Can I host on-premise? A: Yes, for additional fee. Typical for operators with strict IT policies or remote locations with limited internet.

Q: How long is deployment? A: Standard: 4-6 weeks. Complex (legacy integrations): 8-12 weeks.

Q: What's your uptime SLA? A: 99.9% (Azure standard). Approximately 8 hours downtime per year (planned maintenance).

Take Action

Join WellPulse Beta Program:

Limited to 5 operators. First come, first serve.

Benefits:

• 50% discount Year 1
• Free setup ($5K-$15K value)
• Shape the product roadmap
• Lifetime preferred pricing

Apply for Beta →

Schedule Product Demo:

Not ready for beta? See WellPulse in action.

• 30-minute live demo
• Q&A with founder
• Discuss your specific needs
• No pressure, no obligation

Schedule Demo →

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About Strataga & WellPulse

Strataga has built custom software for Permian Basin operators since 2022. WellPulse is our first product offering, distilling years of custom development into a platform for independent operators.

Based in Midland, TX—we understand the Permian Basin.

Learn More About Strataga →